odd ninja

Final Transformation!

Final Transformation!

The Beginning is the Logo, the Logo is the Beginning

Odd Ninja was the first thing I did when leaving the game industry after fifteen years. I went headfirst in to this dream with all the momentum of nearly two decades of production experience. I didn’t have a plan, or investors, or experience, or anyone to help me.

Why you ask? Maybe you did the same thing and are getting a good chuckle right now. It was always my dream to make my own t-shirts. Since I was in high school people would always say “that should be on a shirt!” I remember I had drawn this cool screaming devil head in high school. A class mate who was on the volleyball team liked it so much he took it to their coach and got team tshirts made with my art on the front, numbers on the back. Without telling me. That was interesting, I did get a shirt so that was cool…


Here’s a couple pages of logo experimentation. I also have about 50 sketchbook pages of logo sketches too..sorry not gonna scan all that…


I use just the head of the logo for several things, including fave icons for the website, and my business card.

LogoHeader.jpg

“Advertising”

Now again I’d like to reiterate, I had no idea what I was doing. I never used social media until I left the game industry. No, I did have a Myspace page, but we don’t talk about that… So below you’ll see a few of the very embarrassing and weird ads I made while trying to find my brand’s voice and learn an exciting new skill! Or you can just leave, that’s an option too…


In conclusion

As I find photos of some of the years I spent hammering away at Odd Ninja before finally admitting defeat in 2018 or 2019 I’ll add them here. I have bins full of hundreds of shirts and stickers still. All the highest quality too, because I went all in! I’m out of 2xl’s because I just took most of those over the years, jut fyi.

I learned so much about running my own business, especially dealing with printers, how creepy the ad world is online, and even taught myself Illustrator while I was doing all that. Everything I did the first year with Odd Ninja translated to my freelance jobs working with bands and brands to develop merch for them. I’m not going to bore you with the shipping labels, packaging, inventory tracking and tax stuff but that is like 60% of the work. Just as a heads up.

And remember kids, always chase that dream!

The first and last Odd Ninja Merch